Un’applicazione per combattere lo spreco alimentare: il progetto di Too Good To Go

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Un’applicazione per combattere lo spreco alimentare:
il progetto di Too Good To Go

Nata nel 2015 in Danimarca con l’impegno di salvare il cibo, Too Good To Go è un’applicazione che permette a commercianti e ristoratori di mettere in vendita l’invenduto a prezzi ridotti e ai consumatori di acquistare “Magic Box” a un terzo del prezzo di vendita. L’app promette di combattere lo spreco alimentare che nel mondo ha enormi implicazioni: 1/3 di tutto il cibo del mondo viene sprecato, 870 milioni di persone soffrono la fame e il valore dello spreco è stimato a 1.2 trilioni di dollari. Le “Magic Box” sono delle confezioni di prodotti freschi rimasti a fine giornata e che non potrebbero essere venduti il giorno successivo; il loro contenuto resta una sorpresa per il consumatore finale in quanto l’esercente non può prevedere cosa gli resterà a fine giornata.

I numeri del progetto sono stupefacenti: l’app è presente in 14 paesi europei e negli USA conta 30 milioni di utenti, più di 47 mila negozi aderenti e 50 milioni di Magic Box vendute. In Italia sbarca nel 2019 con più di 40 città aderenti, 9000 negozi, due milioni di box vendute e più di 2.800.000 utenti registrati.

“Dopo il successo riscontrato nelle principali città italiane, Too Good To Go continua a diffondersi in tutta Italia.”, spiega Eugenio Sapora, Country Manager Italia del progetto, “scegliere Too Good To Go e i prodotti delle Magic Box significa sostenere i commercianti che si impegnano a limitare sprechi di cibo e risorse, ma anche sensibilizzare gli utenti sull’importanza di un consumo consapevole, oltre che a riavvicinarli agli esercizi commerciali di prossimità”.

 

Tramite l’app Too Good To Go, disponibile su App Store e su Google Play, ciascun commerciante ha la possibilità di indicare ogni giorno la quantità di Magic Box disponibili, a seconda di quanto invenduto prevede di avere a fine giornata. I consumatori, invece, possono geolocalizzarsi per cercare i locali aderenti ed acquistare ottimi pasti a prezzi minimi, già ridotti in partenza. La Magic Box ordinata potrà essere pagata direttamente nell’app con carta, Paypal o con i servizi Apple Pay o Google Pay; basterà poi recarsi al negozio nella fascia oraria specificata, mostrare la conferma al negoziante tramite app e ritirare la Magic Box per scoprire cosa c’è dentro.

A Viterbo i negozi aderenti sono 20, tra cui: tutte le sedi della famosa Pasticceria Casantini (sì, proprio quella convenzionata con UniVerso Giovani); NaturaSì; molti bar disseminati per la città e alcuni dei posti con la pizza al taglio più buona.

Combattere lo spreco alimentare quindi è doppiamente conveniente: per i clienti, che comprano dei prodotti di giornata a prezzi ottimi, e per i commercianti che riescono a vendere ciò che altrimenti andrebbe buttato.

Chiara Mechilli
@maynechiara

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