Politica vs Azienda – Una sfida senza vinti

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Politica vs. Aziendale
Una sfida senza vinti

Il 20 novembre 2020, durante il corso di “Culture digitali e social media” tenuto dal Prof. Federico E.M. Tarquini per il corso di “Comunicazione, tecnologie e culture digitali” i ragazzi hanno presentato due progetti molto interessanti per chi ha interessi nel mondo della comunicazione. Insieme al Professore, a valutare i progetti, era presente anche il copy Vincenzo Carbone, amico di vecchia data nonché ex collega universitario del professore. L’intero corso è stato suddiviso in due gruppi, uno inerente la comunicazione politica e uno la comunicazione aziendale. Entrambi questi gruppi avevano il compito di sviluppare un piano di marketing quanto più articolato possibile per la realtà presa in esame. Le linee guida richiedevano un articolo da blog e due post al giorno per Facebook, Instagram e Twitter. Per molti è stata la prima esperienza di questo tipo. Ma tutti hanno potuto mettere le mani in pasta e affinare le proprie abilità.

Il lavoro è stato svolto a distanza, nel pieno rispetto delle norme Anti-COVID, permettendo, però, ai ragazzi del corso di dimostrare la loro capacità di interagire e ingegnarsi; trovando forme e tecniche nuove per la collaborazione a distanza. Strumenti come la suite di Google e software per il co-working sono stati di fondamentale utilità. Nessuno sa come si siano stati gestiti i vari flussi di lavoro internamente ai gruppi, ma alcune dichiarazioni il giorno della presentazione hanno permesso di intuire meglio come siano andate le cose. “Abbiamo avuto modo di collaborare e conoscerci meglio, senza mai litigare” ha dichiarato una ragazza.

Questo giorno ha segnato per gli studenti un momento molto importante. Vincenzo Carbone, con grande spirito critico, ha svolto un lavoro di rassegna degli elaborati e di verifica degli stessi. Ovviamente il tutto non ha fatto altro che motivare ancor di più i ragazzi che, per la prima volta, hanno potuto visionare il lavoro del gruppo “avversario” e accrescere il loro bagaglio culturale.

Chi ha vinto?

Non può mancare una rassegna dei lavori e del vincitore. Per il team Aziendale abbiamo visto sviluppare un piano marketing per una testata giornalistica romana, appena nata e totalmente online, che vuole fare dell’informazione digitale il suo punto di forza. Per il team politico troviamo invece un’idea di sviluppo di una comunicazione molto provocatoria. Un candidato sindaco, molto pittoresco, e la sua lista civica sono in corsa per le elezioni comunali della Capitale, con proposte elettorali molto originali.

Il vincitore di questa competizione è stata la cassetta degli attrezzi personale di ogni studente, arricchitasi di conoscenze ed esperienze sul campo, oltre la crescita della coesione tra i ragazzi all’interno del corso.

Un’esperienza di gruppo, questa, che ha fatto capire a tutti l’importanza, per uno studente di comunicazione, di fare esperienze sul campo. Solo la pratica potrà aggiungere quell’attrattiva ad una professione, a cui tutti dovremmo ambire, ma che spesso per vari motivi non risulta nemmeno facile identificare.

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